Alumni Association

The Blog

Careers in the Arts – an interview with a leading arts recruiter

Sophie Macpherson Ltd is a headhunting and recruitment firm based in London, serving prestigious arts world businesses and cultural organisations across the globe, such as White Cube, Sotheby’s, Science Ltd (Damien Hirst’s studio) and Pelham Communications. We spoke to Sophie Macpherson and her team about what it takes to make it in the arts world [Read more…]

How do internet celebrities make money?

Internet celebrities (also known as influencers) like PewDiePie, Kayla Itsines and Zoella reportedly make millions through their popularity on social media platforms like Instagram and YouTube. How they make money In a word: advertising. Instagram has over 600million active monthly users, with 59% of these being between 18-29. Almost 5 billion videos are watched on [Read more…]