The Blog

Need a promotion? Here are the Dos and Don’ts

If you feel like you deserve a promotion but are nervous about asking for one, here’s how to go about raising the subject with your employer, from making your case to reacting to the answer.   Asking for a promotion can make you feel you are putting yourself in a vulnerable position but to advance [Read more…]

SEO for newbies: The basics

You may have come across the term SEO if you’re new to the world of digital business or marketing. If it could benefit your career to know the basics of what SEO is and what it is used for, then this guide is for you.   This is not an in-depth guide on how to [Read more…]

How do internet celebrities make money?

More young people would now like to be YouTubers than astronauts, one survey suggests. It’s a sign of just how well-established the career of social media influencer has become – at least for some of the industry’s biggest names.   The market for influencers worldwide was estimated to be worth £11.2bn last year. In the [Read more…]

The Power of Persuasion – Tips for Persuasive Writing

Being able to write persuasively is a powerful skill to master. Whether you’re writing an essay, a proposal, an article, a review, an advert, or even a letter to your MP, convincing your audience to side with your point of view is essential to success.   Here we outline some of the most effective ways [Read more…]